PRESS RELEASE: VIE100 PLATINUM LAUNCH
October 5th, 2013 – THE ARROWLINE COMPANY.
VIE100 and Mangosteen: New high powered Super-fruit like no other: “A real hidden treasure of nature”
Seldom do we find a traditional treasure of nature that brings untold riches in health benefits and sensory delights. Welcome the arrival of VIE100 – a new health food brand that is focused entirely on the value of the ‘Super-fruit’ mangosteen.
Mangosteen is a scarce fruit from the tropics with origins in South East Asia; whilst there is some awareness of it here in the UK, it is largely unknown. Today the pick of the crop comes from Thailand -from the eastern borders close to Cambodia. It is a fruit known locally for a delicious central pulp but the surrounding pericarp is generally discarded for its bitter taste.
The VIE100 brand is from the ArrowLine Company, an organization with focus on new health food technologies and ideas. The brand is centered uniquely upon 100% purity of product and optimising both health and sensory values to the full. In the case of the pericarp ArrowLine unearth unique health attributes. In the case of the pulp it is the sensory delight that is brought to the fore.
Quote British based founder Vernon Bradley:
“At ArrowLine we are a gateway to new healthy eating habits where sensory pleasure, health and well-being become one … our VIE100 is novel, unique in presentation and ticks all the boxes … we believe in getting back to basics … to “live as nature intended! Our strong set up in Thailand now enables us bring this SUPER FRUIT miracle of nature to market in a fitting and expedient fashion”
First off the line comes VIE100 PLATINUM- made entirely from the pericarp: The pericarp is rich in health features and benefits but one of particular interest is the Xanthone phytonutrient – and mangosteen is known to hold them in abundance.
Xanthone phytonutrients are polyphenols – a strong type of antioxidant that commonly occurs in plants; they are highly valued for life enhancing properties. Most importantly according to the American Journal of Clinical Nutrition [ref], polyphenol antioxidants are reported to be 10 times more powerful than Vitamin C. Whilst there are 200 known Xanthones in nature there are a reported 40 in Mangosteen alone – with 4 unique to the fruit i.e. Alpha-mangostin, beta-mangostin, gamma- mangostin and methoxy-beta-mangostin. Whilst the number of Xanthones is one thing it is the unique properties where significant benefits unfold [see online references: Vie100.co.uk]
Quote: Vernon Bradley:
“In VIE100 PLATINUM, we painstakingly extract the Xanthones from the pericarp. It takes a staggering 250 kilos of fruit to make 1 kilo of our fruit powder. Just 2 measures of our product [2x 800 mg] will deliver all your daily antioxidant needs … One serving provides the same antioxidant benefits as 70 gm of blueberries. What is more … it makes for a pleasant ‘clean on the palate’ hot drink.”
VIE100 PLATINUM is available in a 25gram sachet that delivers 28 to 30 servings, giving up to one month’s supply subject to individual usage. VIE100 PLATINUM can now be ordered on line using a number of healthcare product websites including www.vie100.co.uk where purchase can be executed via Amazon.
Hot on the heels of VIE 100 PLATINUM comes a capsule for those who prefer metered dosing in a convenient form. The capsule is made from plant extract to maintain the natural purity of product. Following this, new offerings will unfold later in the year in VIE100 SUPER-FRUIT JUICE and VIE100 ‘ONE –SHOT’ TONIC. These two products truly optimise the sensory value in the pulp with both retaining 100% natural purity.
VIE100 and ARROWLINE: Vie100 is a brand from the ArrowLine Company that specialises in health food innovation with focus on new technologies and ideas from the Orient. At ArrowLine the simple philosophy is to “Live as nature intended” pursuing food ideas of natural origin that offer both health benefit and sensory delight. For ArrowLine such matters are inseparable – [ref: www.arrowline.org]. The company has trading entities in the UK and Thailand and is in the process of finalizing USA partnerships. The company is an affiliate of ArrowLine Marketing UK Ltd
ArrowLine Healthcare Ltd
Phone: +44 (0) 1252 416227